In A Seaton State of Mind

When you walk into Seaton at 8920 Melrose Avenue (at Almont) in West Hollywood, you almost feel like someone just might hand you a cocktail with an umbrella in it. The cool, blue calm of the store will put you immediately at ease. You have already embarked on a mini vacation just by walking in the door. The feeling is relaxed, yet elegant and the clothes are just, well...classic Jill Roberts. I am lucky enough to have known her for many years and have watched her evolve into an accomplished designer and savvy businesswoman (not to mention her greatest work of all, being the mother of three terrific boys!) Ever since I can remember, she has epitomized chic. Her easy, unpretentious fashion sense is refreshingly simple..but always has an air of "fancy" that is in no way intimidating. One thing that I really love about her is that her accessible style makes you feel like you can do it too...effortlessly. I remember in college when she and my good friend Jill Freeman..(who, by the way, eventually became JR's sister- in -law) came home from a trip to France with the greatest pairs of cowboy boots. (In Black and in Pink) Hey, it was the 80's and they were PERFECTION! I was fortunate enough to get a pair in black myself & I wore them into the ground. Tretorn tennis shoes, clean crisp white t-shirts and perfectly worn jeans were staples of hers & Jill wore them like no one else. Many may already be familiar with this fashion veteran because of her very successful Jill Roberts Boutiques. Today, Jill and her husband, Mark Freeman have created their own line of clothes with Seaton. A Seahorse is appropriately and sentimentally, their logo - and an homage to the Sand and Sea Club where they spent many summer days while dating. Beautiful dresses, great slouchy linen pants, cozy cashmere sweaters and creative tunics in great colors - are a just a few of the creations that come to mind as my current favorites. Their designs are classic yet unique, and are pieces that will endure from year to year. If you are lucky enough to be traveling to warm weather this holiday - or even if you are one of the many (me included) who will be staying close to home in California you will find the "menu" at Seaton weather appropriate, incredibly versatile and just plain...yummy (Yeah, I know.. I used the word "Yummy"..my apologies.. but it really is the only way to describe it!) You can also shop online at Seatonsurf.com and hear from Jill personally by visiting her new blog at Seatonsurf.blogspot.com.